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Welcome to Under The Influence, iris' cultural barometer and our window on the world. We'll be trawling the planet to uncover some truly extraordinary ideas and trends from around the globe. Every two months we’ll pass the editorial responsibilities to one of our network offices and set a new theme for us all to explore.

Issue 3
In the last issue, we covered the world of Urgent Genius, where bold thinkers use the hyperkinetic world of news and pop culture as a springboard to quick, killer creativity.

This issue, iris in the Americas will be exploring the idea of independence.

Giving the finger to the man and doing it your own way has always been a powerful idea. Now in an age where the web is empowering people in so many new ways, independence is a more powerful idea than ever.

So let’s take a look at the risk-takers and challenger brands disrupting every industry from movies to banking. Let’s salute those who are forsaking big brands to buy locally, and creating their own products. And let’s celebrate all the ways people around the world are now thinking and acting independently.

Join in. Comment and share here: undertheinfluenceUSA@iris-worldwide.com